International competition for the design of decoration systems for wine packaging. This competition is conducted with the endorsement and supervision of Aiap,the Italian Association of Graphic Design. The regulations and guidelines are based on the international Icograda/Icsid/Ifi norms for the organization of design competitions.

The theme of the competition is the design of a decoration system for the packaging of six bottles of wine (white or red wine, in standard Bordeaux bottles). The usual box for the packing of six wine bottles is a container in corrugated cardboard. The external surfaces are seen as purely functional, without any particular communicative impact. The idea behind this competition is to find a way to utilize the external spaces of the box, adding aesthetic and communicative value to the packaging. Therefore the participants are asked to submit:
a) a design for a decoration system for popular consumer goods (which we will call Category A) in which the design focuses on a graphic solution for inexpensive production costs (two colors only);
b) a design for a decoration system for products of higher quality and a higher market level (Category B), where costs constraints do not exist (except for those outlined in the documentation brochure).